Strategic Leasing Success: Shelbyville Shopping Center Secures Long-Term Tenant

CLIENT PROFILE:

The Shelbyville Shopping Center, located in downtown Shelbyville, Indiana, is owned by a landlord who sought to maximize retirement income through strategic leasing. After struggling to secure tenants independently, JDM Partners was engaged to implement an effective marketing strategy. With their targeted outreach and robust campaign, JDM Partners successfully leased a 24,000 sq ft space within five months, securing a long-term tenant and ensuring stable income for the landlord’s portfolio. The property is now fully occupied with a 5-year lease in place.

CHALLENGE:

The landlord aimed to maximize retirement income through the strategic leasing of the Shelbyville Shopping Center, a property acquired through a 1031 exchange after owning another shopping center for over 50 years. Initially attempting to lease the property independently, the landlord struggled to secure the right tenant, leading to the engagement of JDM Partners.

ACTION:

JDM Partners implemented a robust marketing strategy to attract suitable tenants. This included distributing details of the property to all retail tenant representatives in Central Indiana and directly reaching out to retail tenants known for expansions or those in similar spaces in other markets. The campaign utilized both email and postcard communications, effectively broadcasting the property’s availability and features.

RESULTS:

  • Prime location in downtown Shelbyville and competitive rent attracted an ideal tenant.
  • Signed a 5-year lease, ensuring stable income and full occupancy for the landlord’s portfolio.
  • Successfully leased a 24,000 sq ft space within five months of listing with JDM Partners.